ps collateral

Video & Pictures
Photo Retouching
Video Services

Print Media
Ads - from Billboards to Yellowpages
Business Cards
Letterhead & Envelopes
Product Slicks
Referral Cards
Thank You Cards & Special Event Cards
Product Displays
& many other Business Critical Documents

Online Collateral
Banner ads, Bridge Pages, & more
Facebook, YouTube, Twitter, & more
Web Design & Development
Web Hosting & Domain Services Plus
services ps strategies

Proven Marketing Strategies
Brand Development / Brand Enhancement
Referral Programs
Expert Seminars
Market Research & Focus Groups
Online Marketing – From Facebook to Banner Ads
Content Marketing – Including Your Blogging Strategy

Technology Strategies
Data Synchronization & Computing Resource Distribution Technology
Online Team Management
CRM Technologies
Computer Support & Training

Business Operation Strategies
General Consulting - Evaluations & Recommendations
CRM – Customer Relationship management
Business Plan Development
Competitor Analysis
Customer Satisfaction Research
Employee Satisfaction Research
Project Management

proven marketing strategies

From grass roots marketing efforts such as designing and implementing a successful customer referral program, to online advertising such as search engine marketing and banner ad placements across the Internet, pagesetup can help you design and build a marketing strategy that’s right for you and your business.

brand development / brand enhancement

A solid brand is crucial to any marketing strategy. Brand recognition is fundamental and should be adhered to in a strict sense following an established style guide. The style guide helps to ensure your brand is carried through in all your public marketing collateral. If a solid brand is not already developed, then one can be developed piecemeal as each new project is created.

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referral programs

The referral program is the most important and most valuable marketing tool a business can have. Word-of-mouth marketing is the most successful marketing campaign for several reasons. First, people place trust in the person giving the opinion, while an advertisement is from a biased source. The next reason is that referrals are generally local, so you enjoy the benefit of geographic marketing. Last but certainly not least, the overall costs are the least of any other marketing campaign.

Essentially, the goal of all grass roots marketing campaigns is to build a fan base such that people are willing to do marketing for you for free (or, at least, low compensation). While it’s best to have a formal program with referral cards, and to give your customers an incentive for their favor, the overall cost of grass root marketing, including referral programs, is the least expensive of any other marketing campaign and should be near the top of your company’s priority list.

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expert seminars

pagesetup can help position you as the authority of your industry by helping create and conduct local informational seminars with your qualified staff to help build brand or product awareness. For example, a dog groomer can give lessons on the best methods for bathing a dog at a free public seminar. After the seminar, marketing collateral for the dog grooming business would be handed out to all attendees to build brand awareness. From promoting the event to the development of the curriculum and collateral, you can rely on pagesetup to help you implement a highly professional seminar.

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market research & focus groups

How do your current customers feel about your offerings? Have prospects ever heard your name? How does customer feedback improve customer satisfaction? Who are your customers? What makes a profitable customer?

Get the answers to these questions and more from comprehensive market research study conducted among your current and prospective customers. Depending on the exact goals of the research, interviews can be conducted via telephone or in-person and a comprehensive focus group can be conducted at your location or a neutral location to find out the extensive opinion of your client base.

Market research can go a long way in the product or service development and improvement processes. Connect with pagesetup today to learn how to leverage your current customer data or how to develop a successful market research program that can help improve your bottom line.

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online marketing – from facebook to banner ads

From Search Engine Marketing (or SEM) to banner ad creation and deployment through vast publishers networks, from Facebook to Twitter, pagesetup has decades of experience marketing businesses online. From simple directory listings to a basic Web site, all businesses must do some form of online marketing—the Internet is not a fad and is here to stay.

What’s the difference between Search Engine Marketing (or SEM) and Search Engine Optimization (or SEO)?
Search Engine Marketing is where a site owner pays a search engine (basically, either Google, Bing, or Yahoo) for displaying an ad based on a determined set of keywords in which a user might search, whereas Search Engine Optimization is paying a third party vendor to manipulate the search engine into displaying your site higher in the search results for any particular set of keywords or phrases.

Essentially, SEM is directly sanctioned by the search engines because that’s how they generate revenue, and SEO is frowned upon by the search engines because it cuts them out of the revenue loop. Also, SEO runs the risk of having your site banned from the search engines if it is conducted outside of that particular search engine’s protocol.

pagesetup has over a decade of experience running effective Search Engine Marketing campaigns and can manage Search Engine Optimization campaigns with reputable third party optimizing companies. Contact us today to learn more.

Do you market using social networking sites and tools such as Facebook, YouTube, Twitter & more?
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Need a display ad?
As part of a comprehensive online marketing campaign, pagesetup can also create display ads, or banner ads for a vast array of vendors such as AT&T, Yellow Pages, etc., and for advertising across a wide array of sites in many publisher’s networks for effective and targeted campaigns.

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content marketing – including your blogging strategy

contentContent marketing is the creation or sharing of content for the purpose of engaging current customers and prospects. In contrast to traditional marketing methods that aim to directly increase sales (or brand awareness), content marketing subscribes to the notion that delivering high-quality, relevant and valuable information to prospects and customers drives sales (or brand awareness) indirectly. The content is shared using any or a combination of Web site(s), blogs, webcasts/podcasts, white papers, newsletters, seminars and more.

The purpose of this content is not to sell products or services, but to educate the target audience and to extend your brand awareness. With your content marketing strategy, your customers and prospects should see you as the expert in your industry (and not as a salesman). A smart content marketing strategy would be to achieve a variety of business goals including lead generation, market research, customer retention and more. Connect with pagesetup to learn more about how we can help position you as the authority in your field.

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