pagesetup services with branding at the core
A company’s brand is the very essence of who the company is, what it does, and its perception to all who come in contact with the brand—clients, prospects, employees, partners, and the general public. The brand is the opinion that people have of a company and should be thought of as more of a public relations and development aspect, or something intangible rather than the literal logo or brochure.
how does a good brand affect my business?
The difference between a good brand and a bad brand is profoundly simple: a good brand makes you look more professional—ensuring trust—and makes you look like more of an authority of your industry. A bad brand makes a company look poorly detailed and flip, while a good brand makes you look detailed-oriented and reflects that you care about what you look like, and ultimately, what you do.
Another fundamental difference between a good brand and a poor (or no) brand is that it is easier for people to remember who you are and what you do so that they can refer you to others. A good brand is the difference between “I used that guy down the street to fix my car” and “I used John Smith’s Auto Service on Main Street to fix my car.”
why brand?
Your company’s brand is one of the most valuable assets that you have and it is far more than just your company’s logo. A brand has an intangible meaning to all stakeholders and represents a set of values and promises.
A logo and a company color is a good start, however, a good brand is much more than just a pretty color—a good brand represents the very essence of who you are and what you do. A good brand should:
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be easy to recognize |
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be easy to remember |
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attract attention |
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suggest product benefits or usage |
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suggest the company or product image |
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stand out among other brands |
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be protectable under trademark law |
Whether you’re a start-up or an established business that never got around to developing and solidifying a brand for your company, pagesetup is here to help. A good brand goes a long way to boosting your bottom line and in raising the overall value of your company. Contact pagesetup today to help develop or rebrand your business in a way that reflects and communicates you and your value to your prospects in the marketplace.
